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	<title>Willies Blog &#187; 501</title>
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		<title>History of Levi&#8217;s 501</title>
		<link>http://www.blog.willieswesternwear.com/2009/03/history-of-levis-501/</link>
		<comments>http://www.blog.willieswesternwear.com/2009/03/history-of-levis-501/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 19:52:21 +0000</pubDate>
		<dc:creator>paula</dc:creator>
				<category><![CDATA[Jeans]]></category>
		<category><![CDATA[501]]></category>
		<category><![CDATA[levis]]></category>

		<guid isPermaLink="false">http://www.blog.willieswesternwear.com/?p=177</guid>
		<description><![CDATA[By:  Bob Redell &#8211; NBC
 Do you ever wonder why Levi&#8217;s calls their jeans the 501? So do we and believe it or not, so does Levi&#8217;s.
They even have an employee on the case to figure out that and all the other mysteries that surround one of the country&#8217;s oldest companies.
Ask the inventers of [...]]]></description>
			<content:encoded><![CDATA[<p>By:  Bob Redell &#8211; NBC
<p><img src="http://www.blog.willieswesternwear.com/wp-content/uploads/2009/03/levis_logo.gif" alt="levis_logo" title="levis_logo" width="36" height="86" class="alignleft size-full wp-image-181" /> Do you ever wonder why Levi&#8217;s calls their jeans the 501? So do we and believe it or not, so does Levi&#8217;s.</p>
<p>They even have an employee on the case to figure out that and all the other mysteries that surround one of the country&#8217;s oldest companies.</p>
<p>Ask the inventers of the blue jeans about their rich history &#8212; that dates back to the 1850s &#8212; and it&#8217;s kind of like they&#8217;ve been caught with their pants down.</p>
<p>&#8220;It&#8217;s very strange and frustrating to have a black hole in the 19th century,&#8221; said Lynn Downey, the company&#8217;s historian.</p>
<p>Problem is, the San Francisco earthquake and fire of 1906 obliterated the headquarters of Levi Strauss.</p>
<p>&#8220;All the old jeans, everything, completely burned. So I&#8217;m not taking any chances,&#8221; Downey said.</p>
<p>Downey is using jeans to retrace the lost parts of the company&#8217;s DNA, especially really old Levis like a pair found in a Nevada mining town.</p>
<p>When she first inspected its rivets, Downey thought they were 501s from the 19th century.</p>
<p>&#8220;But they&#8217;re not the 501,&#8221; Downey said. &#8220;The 501 was the original jean. This was a different kind of denim workwear that we&#8217;d never seen before. It had a pocket for a ruler.&#8221;</p>
<p>Levi&#8217;s reached into its own pocket and shelled out more than $46,000 for the mystery pair they now simply refer to as the &#8220;Nevada jeans.&#8221;</p>
<p>&#8220;I was willing to pay more,&#8221; Downey said.</p>
<p>Perhaps she&#8217;d pay more for the answer to one ever-burning question.</p>
<p>&#8220;Where&#8217;d the name 501 come from?&#8221; Downey wondered aloud. &#8220;It wasn&#8217;t called that when first created in 1873. It was called the &#8216;double x,&#8217; which was the name for the denim we used.&#8221;</p>
<p>Downey&#8217;s guess is that 501 might&#8217;ve been an arbitrary ordering number.</p>
<p>&#8220;Another mystery is the pocket stitching, which has been on our jeans since day one. We don&#8217;t know what it was supposed to represent or function,&#8221; she said.</p>
<p>The Levi Strauss company&#8217;s vast collection of vintage clothes also includes the world&#8217;s oldest pair of jeans: double x&#8217;s from 1879 valued at $125,000.</p>
<p>&#8220;It reflects the person who lived in it,&#8221; Downey explains. &#8220;We can learn so much about who our consumers were and then our designers can understand how these can be used to inspire new products.&#8221;</p>
<p>The company has also now invested in fireproof safes for their important archives.</p>
<p><small>To view this article as originally reported by Bob Redell for NBC, click <a href="http://www.nbcsandiego.com/around_town/fashion/History-is-in-the-Jeans.html" target="_blank">here</a>.</small></p>
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