New DESI Jeans Coming Soon!

When is a jean not simply just a jean? When it’s a product called “DESI”!

Welcome to a new generation of excitingly innovative jeanswear products for the new modern woman. “DESI” finally makes its debut! We know that the woman of today is far different than the same woman just five years ago. She is a more adventurous consumer now who will not sit back and just age quietly. She may be over 40, but to her 80 is the start of old! She’s fighting and kicking – and winning the battle as she constantly strives to be more comfortable in her own skin. She feels sexy but doesn’t flaunt it – she’s already been there.

What she does want though, is to look fantastic and feel great about herself in pure, clean, and uncluttered up-to-date sophisticated jeans featuring exciting fabrics and washes – the look of her daughters and nieces but in fits to compliment her own shape and lifestyle. She’s adamant about looking modern because she can’t bear to look frumpy, but above all, this woman demands her own brand of built-in comfort and control without losing that desired edgy look. She is the aficionado of “DESI”. Showcasing the most important of-the-moment jean trends, “DESI” is designed for this strong modern woman, giving her a truly contemporary persona, but built specifically for her to look good in feel-good fits adjusted to her own body’s needs as she celebrates her curves!

Coming soon to Willies…