Designer Q & A – Levis

Check out the Denimology Designer Q & A with Carl Chiara, Premium Head of Design at Levi’s. Here is a small excerpt of what you will find:

“Why do you think after 200 years jeans are still one of the most popular items of clothing?

Jeans are timeless. We have the many of the oldest jeans in our archives in San Francisco and they are as relevant and as perfect today in an emotional & style sense as they were 150 years ago for Pioneers in a rational & functional sense. A pair of jeans is not a static proposition – jeans have soul and in that there is a very meaningful relationship and personal experience that comes with each pair that can last a lifetime.”

Read the entire interview at http://www.denimology.co.uk