soya concept

soya concept is a fashion company with its roots in Denmark, branching out through Europe and into North America. It is a new line for us at Willies and we are very excited about selling soya concept. We have a few styles in our Willies Online Store, and will be receving more over the next few months

Here is a little something about soya concept written in their own words:

“In order to make fashion clothes that are in tune with the times and fulfill the consumer’s dreams you have to possess a profound understanding of the nature of fashion. We have that understanding at soya concept and it is furthermore our ambition and vision to be the leading contender in the field of fashion for women when it comes to value for money. Our product is quality clothes, but at a price that allows our customers the possibility of creating a fashionable wardrobe from their own ideas and the contemporary colours, without spending a fortune in the process. Innovation, identity, personality, quality and simplicity are big words to use, but nonetheless these are words that are an integral part of the unique designs from soya concept and our dedicated staff.”